Techno Knobs

Call me old fashioned, but WTF is all this hype and nonsense about the i-Phone? I'm not exactly a technophobe, maybe a bit slow on the uptake, but is it really necessary to queue up for hours to buy a new phone and then prance around like a gormless twat for the telly crew. The last thing I'd want on a phone is to see the face of at least half of the knobs I saw on the news tonight.